Twitter fires additional staff, this time from the sales department: report


In a new round of layoffs, the microblogging site Twitter has let go of additional employees, according to the news website The Information. Recall that the business closed two of its three locations in India and instructed staff to work from home.

This time, according to a report, the Elon Musk-owned Twitter sacked staff members from the sales team. It’s unclear how many workers were fired, though. As of blast month, the microblogging site fired 800 sales and marketing personnel.

Twitter, which fired more than 90 per cent of its roughly 200-plus staff in India late last year, closed its offices in the political center New Delhi and financial hub of Mumbai, people aware of the matter said. The company continues to operate an office in the southern tech hub of Bengaluru that mostly houses engineers, the people said, declining to be identified as the information is private.

Billionaire Chief Executive Officer Elon Musk has fired staff and shut offices around the world as part of an effort to get Twitter financially stable by late 2023. Yet India is regarded as a key growth market for US tech giants from Meta Platforms Inc. to Alphabet Inc.’s Google, which are making long-term bets on the world’s fastest-growing internet arena. Musk’s latest moves suggests he’s attaching less importance to the market for now.

Twitter has evolved in past years into one of India’s most important public forums, home to heated political discourse and Prime Minister Narendra Modi’s 86.5 million followers. Yet revenue there isn’t significant for Musk’s company, which also has to contend with strict content regulations and increasingly savvy local competition. Twitter did not immediately respond to a request for comment.

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