Forrester began a one-year endeavor to broaden its body of research on B2B intent data for marketing and sales late in 2022. With many items already created for Forrester clients and many more on the way, this effort is currently well under way.
Late in 2022, Forrester started a one-year project to expand its corpus of research on B2B intent data for marketing and sales. This initiative is already well underway, with numerous products already developed for Forrester clients and many more on the way.
To help us gain even more insight into the most popular use cases, as well as the most common advantages and challenges that users are experiencing right now, we are looking for respondents from B2B organizations who have firsthand knowledge of how your company uses intent data in your sales or marketing efforts.
Forrester Marketing Operations, Demand & ABM, and Market Insights clients can already access some of our latest research, including An Introduction To B2B Intent Data and The B2B Intent Data Providers Landscape, Q1 2023.
For those of you who are not yet clients, I’ve assembled some key highlights from the work to date: the 10 biggest intent data mistakes that we’re seeing from B2B marketing and sales teams.